Brent Swanson

SWNSN, a brand development and management agency, assists small businesses in building better brands through strategic, proactive, and integrated marketing communications. Plan and develop comprehensive initiatives, from early-phase research through execution and analysis of key performance indicators. Focus on leveraging new technology and digital delivery platforms to maximize the return on investment. Drive all projects through a proprietary process, designed to overcome technical and logistical hurdles, to ensure successful completion within parameters. Maintain a consistently high level of quality by directing the coordinated efforts of an end-to-end partner network, consisting of researchers, graphic designers, copywriters, media planners, and developers.

Circadian (formerly Swanson Creative), a Twin Cities-based integrated marketing communications firm, empowered companies to achieve increased revenue growth through brand building, management, and advocacy efforts. Accountable for business development, cultivating client relationships, managing expectations, ensuring satisfaction, and becoming their trusted advisor. Determined client expectations, goals, risk tolerance, and identified business challenges to build cohesive strategies that would drive measurable results. Responsible for requirements definition, planning, and managing budgets, timelines, resource allocation, and test-measure-implement cycles for every marketing initiative. Protected the integrity of the brands served, establishing the vision, defining standards, and leading the creative and development teams from brainstorming through successful project execution and results analysis.

Riley Hayes, a full-service marketing communications and interactive agency serving startups and multiple Minnesota-based Fortune 500 clients. Served as the lead manager on all digital projects, defining requirements, generating detailed plans, and allocating resources to deliver engaging, innovative interactive experiences. Promoted to IPM from serving as one of the lead creatives, delivering comprehensive identity systems, advertising campaigns, direct mail, and digital promotions from concept through implementation.

Morsekode, a modern creative agency that brings strategy, ideas, and content to life. Partnered with clients to develop strategies and implement creative solutions that applied their brands over channels such as digital, advertising, viral, word of mouth, and interactive.

Industrio, which was acquired by Gage, focused on building strong brands for small- to mid-size B2B and B2C companies. Collaborated with clients to establish brand positioning, generated identity systems, and deployed them across collateral, advertising, and interactive.

Medtronic, the global leader in medical technology. Generated the Cardiac Rhythm Management division’s digital brand standards and refined them while producing interactive websites, kiosks, and DVDs.

Lorem Ipsum created high-end 3D animations and motion graphics for film, broadcast, and digital distribution. Led business development, oversaw operations, and managed the production, writing, directing, and editing of end-to-end video and animation projects.

Hedstrom/Blessing, an award winning Minneapolis integrated marketing communications firm. Launched the interactive department, planned and implemented creative across channels such as digital, collateral, packaging, advertising, and interactive.

Built strong relationships with a wide range of corporate and creative industry clients while crafting identity systems, collateral, packaging, advertising, and websites.